Pay-Per-Click (PPC)
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
- Google Ads (Search, Display, Shopping, YouTube)
- LinkedIn, Facebook, Instagram, Twitter/X Ads
- Bing Ads
- Programmatic Display
Our Pay-Per-Click (PPC) Service
Strategic Campaign Design
We start by deeply understanding your business goals — lead generation, brand awareness, sales — and align your campaign objectives accordingly.
Advanced Keyword Targeting
We use tools like Google Keyword Planner, SEMrush, and our own proprietary techniques to Identify high-intent keywords
High-Performance Ad Copy & Creative
Akaalya creates ad variations that are Persuasive, with strong CTAs , A/B tested for continuous improvement.
Conversion-Focused Landing Pages
Our in-house team builds and optimizes dedicated PPC landing pages to Increase Quality Score (lower CPC) , Improve conversion rates (CVR) , Capture more qualified leads with CRO strategies
Real-Time Tracking & Transparent Reporting
Every campaign includes :Google Tag Manager & GA4 tracking , Goal tracking, conversion pixels, event tracking , Monthly reports with clear KPIs: CPC, CTR, CPA, ROAS
Ongoing Optimization & Scaling
We constantly monitor and adjust campaigns based on performance like Budget reallocation to top performers , Bidding strategy changes (manual, smart bidding, ROAS-based) , Audience refinement and new ad experiments.